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This episode of CFO 4.0 sees CEO of embracement Mark Lockton-Goddard discuss digital transformation strategies, giving an overview of the right and wrong ways to approach change.

Mark has over 25 year's experience providing business and technology advice to a range of global businesses. With senior roles at KPMG, PwC and PageGroup Mark has helped a multitude of businesses with digital transformation projects. Mark's current role as CEO at embracent, a technology consultancy firm, sees him take a hand-on approach to help businesses embrace the opportunities that technology brings.

This episode covers:

• What the decision making process should look like for companies implementing financial transformation solutions
• How to convince employees to accept new technology and processes
• Best ways to make a digital transformation project a success for CFOs
• Main focus areas when starting a digital overhaul of finance departments
• How companies are changing to meet the modern business environment

Links referenced in the episode:
Mark's LinkedIn
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