That Will Never Work

#41: Super Coffee: How to Scale Culture in a Family Business


Listen Later

Jordan DeCicco created Super Coffee in his dorm room when he was only 19 years old. He dropped out of college to go full-time on his side-hustle and now, together with his two brothers runs the bottled beverage brand out of Austin, Texas.

With an impressive $125m in annual revenue, the DeCiccos have attracted big name investors including J. Lo and Alex Rodriguez. Their next step is tackling how to scale - not just domestically but also internationally.

But how do you maintain the company culture you created from the ground up when you’re growing at this pace? And how do you lead as Chief People Person when your leadership team is made up of your older brothers?

Listen in for actionable tips on how to scale culture "all the way to the bottom” as you grow around the world.

 

Want to be a guest on That Will Never Work

Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter https://marcrandolph.com/newsletter/

Feeling social? Marc would love to hear from you here:

Twitter: @mbrandolph

Instagram: @ThatWillNeverWork 

LinkedIn: Marcrandolph   

Tiktok:  @marc_randolph



...more
View all episodesView all episodes
Download on the App Store

That Will Never WorkBy Marc Randolph

  • 5
  • 5
  • 5
  • 5
  • 5

5

113 ratings


More shows like That Will Never Work

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,279 Listeners

The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,447 Listeners

The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,057 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,792 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

522 Listeners

The Knowledge Project with Shane Parrish by Shane Parrish

The Knowledge Project with Shane Parrish

2,659 Listeners

Founders by David Senra

Founders

1,943 Listeners

Tom Bilyeu's Impact Theory by Impact Theory

Tom Bilyeu's Impact Theory

4,692 Listeners

Y Combinator Startup Podcast by Y Combinator

Y Combinator Startup Podcast

227 Listeners

Bedros Keuilian Podcast Show by Bedros Keuilian

Bedros Keuilian Podcast Show

2,256 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,373 Listeners

My First Million by Hubspot Media

My First Million

2,625 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,610 Listeners

Moonshots with Peter Diamandis by PHD Ventures

Moonshots with Peter Diamandis

504 Listeners

Moneywise by Hampton

Moneywise

644 Listeners