August 16, 2023

413: Navigating CRMs with Dom Hodgson

1 hour 8 minutes

What is a CRM and how can it help your business? As the marketer of your business, you're in charge of finding ways of getting your business in front of more people and connecting them to the right services. A CRM (Customer Relationship Management) allows you to supercharge how you interact with your existing and potential client. Dom Hodgson, The Pet Biz Wiz, joins the show to break down how to make the most of a CRM and find the hidden money in your business. Dom explains what a quality CRM can actually do, how to communicate with your clients, and help you understand your clients better.

Main topcs

What is a CRM
How do I make the most of it?
What are my options?
How does it foster client relationships?

Main takeaway: You are the marketer of the business, so make the most of it with a CRM!

About our guest:

Dom Hodgson was born in Sunderland , in the North East of England in January 1978. He left school at 16 and began a career as a singer and dance teacher before getting a 'proper job' as sales rep for a tobacco company. 10 years later he fancied a change and launched a dog adventure business called Pack Leader Dog Adventures.

From there he got into dog training which eventually led to his online and offline dog training program and the launch of his Amazon bestselling, highly acclaimed book 'How to Be Your Dogs Superhero'. The year after Dom penned Walk Yourself Wealthy, which shows pet business owners how to turn their passion for pooches intoa profitable business. In 2018 Dom wrote his third book 'Worry Free Walks: How to transform your dangerous, difficult and devilish dog into a problem free pooch that your proud to take to the park.

The latest book 'Worry Free Walks' is the first in a 5 book series that aims to fill the knowledge gap for dog owners who love their dogs dearly, but have no control over them. He lives in Sunderland with his wife Beth, two sons, Alex and Toby, and Barry (the Dogue de Bordeaux) and Sidney (the Cocker Spaniel). In no particular order he loves red wine, ballet, HBO television shows, cheese, baking bread and chillaxing at the park with his dogs and a Jack Reacher book.

Links:

https://petbizsuite.net

Grow Your Pet Business Fast

Pet Business Marketing

Free Copy of Walk Yourself Wealthy

Poodle to Pitbull Podcast

Dom was also on episode 151, episode 112, & episode 259

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Full show notes and transcript