Gift Biz Unwrapped

414 – A New Look at User Generated Content with Lauren Schwartz


Listen Later

Do you know what user-generated content is and how can it help you in your handmade business?
User-generated content deserves more attention because understanding and utilizing this content creation strategy can help you more easily create customer communications and add depth and variety to the messages you send out.
The beauty is, user-generated content can be used in all touchpoints from social media posts, to email content and even what you include on your website.
To be honest, I entered into this discussion with the idea that we were talking about one thing, and Lauren expanded the topic by defining User Generated Content in a much broader way. So, you’re getting both what I expected to cover and more!
Lauren is a thought leader in producing profitable creative strategies for eCommerce brands and a design professional with over 15 years of experience within the digital space.
Lauren's passion lies in generating top-performing ad creatives. She’s personally led the creative strategy for top brands such as Love Wellness, Needed, Kate Farms, and AutoBrush.
When not working with clients, Lauren teaches others her profitable creative methodology, focusing on Direct to Consumer Advertising, Facebook, Instagram, and TikTok.
She’s also spread her knowledge as an AdWorld Conference speaker for the last 3 years.
Ideas For User-Generated Content
In this episode, you'll hear ...
  • What Auser-generated content is all about.
  • The easiest way to connect with your audience.
  • How to make your videos sound natural instead of scripted.
  • Tips for working with content creators.
  • The value of planning and strategy vs posting on the fly.
  • Which platform to focus on.
  • How your content strategy can contribute to business growth.
  • And lots more!

  • Listen to this fascinating conversation to hear all the ideas for user-generated content that can help build your handmade product business!
    Resources Mentioned
    • GBU Topics Directory

    • Lauren's Contact Links
      WebsiteFacebook | Instagram | Linkedin
      Join Our FREE Gift Biz Breeze Facebook Community
      Become a Member of Gift Biz Breeze
      If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started.
      Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast
      Apple PodcastsGoogle PodcastsSpotify
      Thank you so much! Sue
      Know someone who needs to hear this episode?
      Click a button below to share it!
      ...more
      View all episodesView all episodes
      Download on the App Store

      Gift Biz UnwrappedBy Sue Monhait

      • 5
      • 5
      • 5
      • 5
      • 5

      5

      228 ratings


      More shows like Gift Biz Unwrapped

      View all
      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,581 Listeners

      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,591 Listeners

      Pioneering Today by Melissa K Norris

      Pioneering Today

      970 Listeners

      Shopify Masters by Shopify

      Shopify Masters

      379 Listeners

      Rock Your Brand Podcast by Scott Voelker

      Rock Your Brand Podcast

      931 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,059 Listeners

      She's Equipt with Jennifer Allwood | The Christian Business Coach for Women by Jennifer Allwood: Christian Business Coach

      She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

      1,918 Listeners

      Boutique Chat by The Boutique Hub with Ashley Alderson

      Boutique Chat

      865 Listeners

      Art Juice: A podcast for artists, creatives and art lovers by Louise Fletcher/Alice Sheridan

      Art Juice: A podcast for artists, creatives and art lovers

      720 Listeners

      The Jasmine Star Show by Jasmine Star

      The Jasmine Star Show

      2,599 Listeners

      Marketing Made Simple by StoryBrand.com

      Marketing Made Simple

      293 Listeners

      The Mel Robbins Podcast by Mel Robbins

      The Mel Robbins Podcast

      20,217 Listeners

      The Professional Creative by Bonnie Christine

      The Professional Creative

      435 Listeners

      Soapmaking 101 with the Soap Queen by Anne-Marie Faiola

      Soapmaking 101 with the Soap Queen

      4 Listeners