Most Amazon sellers think branding alone lets them charge premium prices, but that’s not the full picture. In reality, two key factors determine if you can charge more: Supply & Demand dynamics and Obvious Perceived Value.

 

If you don’t get these right, no amount of fancy branding will justify a higher price. Today, I’m breaking down the real strategy behind pricing premium on Amazon and how you can make customers choose your product over cheaper alternatives.

 

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