Sienna Jackson, the CEO of Nortera.io, walks us through her unexpected shift from entertainment executive to impact strategist. 

In Part Two, Sienna Jackson dives deeper into the business of social impact—from why she walked away from Hollywood to how she’s now helping build one of Africa’s largest funding summits. She explains how impact is more than a buzzword—it’s a measurable, strategic discipline. Sienna shares how to bridge silos, build coalitions, and roll up your sleeves to help the helpers. From the boardroom to Ethiopia, she shows that real change isn’t about ego or noise—it’s about clarity, community, and execution.

Key Highlights of Our Interview:

The Off-Ramp to Impact

“I didn’t have a master plan. I just started doing small things—bought a domain, formed an LLC, sent one email: ‘I’m doing social impact now.’ That was the pivot.”

You Can’t Improve What You Don’t Measure

“Impact is the net positive change rendered as a direct and material result of your actions. If you can’t model it, predict it, or quantify it—it’s just branding.”

Culture, Cause, Capital

“My work lives at the intersection of culture, cause, and capital. You need all three to drive sustainable, global change.”

Building a Real Profession

“We don’t have a bar association or CPA license for impact work. That’s a problem. I’m creating a survey to start defining our industry.”

Don’t Silo—Build Coalitions

“You have to speak multiple professional languages. That’s how you bring nonprofit leaders and private sector players into the same room—and actually get something done.”

Help the Helpers

“If you feel overwhelmed, find the people already solving the problem—and ask how you can contribute. That’s how real change starts.”

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Host: Vince Chan | Guest: Sienna Jackson

--Chief Change Officer--
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