As I'm building yet another software service business after having built and sold one back in 2019, I keep wrestling with a fundamental question that might sound simple but has profound implications: What do I actually own in this business?

This episode of The Bootstraped Founder is sponsored by Paddle.com

The blog post: https://thebootstrappedfounder.com/the-ownership-paradox-what-do-you-really-control-in-your-software-business/
The podcast episode: https://tbf.fm/episodes/416-the-ownership-paradox-what-do-you-really-control-in-your-software-business

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