In this enlightening episode of Writing at the Red House, Kathi Lipp sits down with PR veterans Karen Campbell and Judy McDonough to explore the intricacies of book marketing and publicity. Karen and Judy bring decades of experience from the publishing industry, sharing invaluable tips and strategies to get your book noticed. 

Listeners will walk away with a clear understanding of the difference between marketing and PR, why both are critical for a book's success, and how to tailor pitches to fit various media outlets. Through engaging anecdotes and professional insights, Karen and Judy highlight the importance of earned media, the benefits of personalized pitches, and the necessity of media coaching. 

Tune in to learn the secret sauce to making your book stand out, and join us for the next episode where we dig even deeper into the world of book promotion. Trust us, your writing career will thank you! 

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