Ever ask the question, how do I create the choices my customer are interested in? How do I give them the power to choose? Those are some of the questions that businesses today are considering when thinking about the end consumer and how their supply chain will match those expectations. ThIs week we had the opportunity to speak with someone who has made answering their questions his career and looks forward to anticipating where the next topic direction will go. - Introducing, Alex Rhodeen! Alex Rhodeen, Director of Disruptive Solutions at GEODIS enters the booth this week to speak with our 2 Babe's to talk about different ways businesses can try to satisfy the end user, and how they can successfully integrate them into all their supply chain strategies. Don't worry! We cover, free delivery, the personal meaning of innovation, heavier importance on the "last mile", and how the supply chain can become more personal. Feel free to check out GEODIS: website: http://www.geodis.com/

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