How should you use data when making decisions in your business? Data and quantitative information provides invaluable surety when we look to solve problems in our business. However, there are limitations to the accuracy and applicability to the data we collect. Ultimately, we are at the interplay of facts and figures and emotions with our customers. We break down how this impacts making good decisions and practical applications to use today!

Main Topics:

• Know your customer

• Data has its limitations

• Take a balance approach

• Practical applications

Main Takeaway: Data and metrics should be used in conjunction with your insight to make well-rounded decisions.

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