🎙️ Can't Connect with Today's Athletes? You're Not Alone! | Communication Specialist Betsy Butterick on Coaching Gen Z & Gen Alpha

🤯Are you a coach feeling the fatigue? Do terms like "entitled" and "soft" sneak into your conversations about your team? You are experiencing the generational shift that is pushing coaches out of the profession, and this episode is your urgent, actionable roadmap back to success and joy.  

We sit down with Communication Specialist and "The Coaches' Coach," Betsy Butterick, to discuss her transformative new book, Kids These Days. Betsy unpacks why the old ways of coaching are no longer effective and how you can bridge the widening gap with Gen Z and Gen Alpha athletes without sacrificing your standards.  

Here’s a sneak peek at what you'll learn in this must-listen episode:

🔥 Why Coaching Feels Impossible Right Now: It's "One More Thing" Fatigue: Coaches are drowning in responsibilities outside of the sport, and connecting with modern athletes feels like the final straw.  

The Blame Trap: How fixating on "Kids These Days" or "Coaches These Days" as the problem prevents any real solutions.  

The Technology Chasm: Why athletes today are fundamentally different from previous generations, and how the internet has shaped their expectations and development in ways you might not realize.  

💡 Game-Changing Shifts for Modern Coaches: From Accommodation to Collaboration: Stop feeling like you have to accommodate every demand. Learn how to master the art of co-creation, which is key to boosting engagement, ownership, and accountability.  

It’s Not Impossible, It’s Unpracticed: The skills you think athletes should have are simply unpracticed. Discover your incredible opportunity to use sport to teach them how to "do hard better".  

The Power of Asking: The best coaches at every level avoid lectures and use strategic questions to effectively reach and teach the modern athlete. We break down the subtle language shift you need to make today to avoid athlete conflict.  

🛠️ Action Items for Leaders: How to Level Set Expectations to reduce conflict and increase the likelihood of success before the season even starts.  Why Self-Reflection is the necessary first step—if you don't know your own triggers and resistance, no strategy will work.   Whether you coach a high school team, an elite college program, lead in the boardroom, or are simply raising Gen Z/Alpha kids, this episode will transform the way you communicate and connect.   Don't let the joy of coaching fade! Tune in now to learn the essential strategies for success in the modern sports landscape.

Get the Book! 📖Kids These Days by Betsy Butterick is available for pre-sale now!

Find links and learn more here: https://betsybutterick.mykajabi.com/book-kids-these-days-1-c20fe85a-66a5-414d-ab06-a4f847ba8f29

Connect with Betsy:

Website: https://betsybutterick.com/

Instagram & LinkedIn: https://www.instagram.com/betsy_thecoachescoach/https://www.linkedin.com/in/betsybutterick/