What does it mean to have a strategy? In this episode, Drew Neisser hosts Alex M. H. Smith, author of No Bullsht Strategy*, for a candid discussion on stripping away the jargon and getting to the heart of what makes a business thrive. Together, they dive into what it means to build a strategy that defines not just what your business does—but what makes it the only one of its kind.

In this episode, Alex M. H. Smith explains:  

• Why “only” is better than “best” when crafting a competitive strategy. 

• The pitfalls of focusing solely on communication while neglecting the operational and strategic foundations of the business. 

• The difference between strategy and positioning 

• How to align your strategy with true customer value, ensuring it resonates in the market while setting you apart from the competition. 

• How to identify the mistakes in your previous thinking to craft a strategy that truly moves the needle.

Whether you’re building a strategy from scratch or rethinking your current approach, this episode offers invaluable insights into creating a clear, actionable plan that delivers unique value to the market.  

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/