Jonathan Hochman is the founder of Hochman Consultants. He's chairman of SEMNE, the founder of CodeGuard, and is heavily-involved in search and online marketing. He also volunteers as a Wikipedia admin. You can find Jonathan on Twitter @jehochman.

EPISODE

There are many moving pieces to an online business, some that you may not have even considered. Jonathan Hochman covers some of these moving pieces including website safety, unhappy customers, lawsuits, online reputation, and the dishonest tactics that some brands use, but shouldn't. While there are many landmines to avoid in the business world, you can be prepared by keeping your brand transparent and honest, so that your company will thrive.

We Discuss:

• Who should have a Wikipedia page.
• What astroturfing is, and why you shouldn't do it.
• How to find the right type of insurance for your business.
• The best programs and plugins to keep your website safe.

For complete shownotes and more, please head over to www.marketingspeak.com/jhochman

LINKS & RESOURCES MENTIONED

Hochman Consultants

Search Engine Marketing New England-SEMNE

CodeGuard

Search Engine Land

Marketing Land

Search Marketing Standard

Wikipedia

Wikipedia Talk Page

Yelp

WikiScanner

Carbonite

Writers.net

CloudFlare

WhichTestWon

Advanced Automatic Updates

W3 Total Cache

Yoast SEO

DuracellTomi Google Tag Manager

Pingdom

Google Analytics

STEP UP YOUR MARKETING GAME!

1. It's not beneficial for someone who is not notable to get a Wikipedia page, as there won't be a lot of engagement. Focus your efforts on becoming notable first.
2. Have a good lawyer, and the right type of insurance for your business. No matter how careful you are, it's possible to mess up.
3. For more information on how to increase security and reduce risk, visit Jonathan's website Hochman Consultants.

THANK YOU FOR LISTENING!

As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!

-Stephan

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