FREE COURSE: OVERCOMING THE HURDLES

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SHOW QUOTES 

“In the UK, it's 20 quid a bottle. I've always thought about it like some people get paid £20 quid an hour. So you know, if someone's going to give you an hour of their life, bloody, make it good if they're drinking your product, and I honestly believe in that.” 

 “So you give them two tonnes of raspberry crumble because you're pulling out 90% of the water weight, but you've got 20 tons of flavour.”

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SHOW NOTES 

All the way from Australia, in this episode, I got to chat with the inspired mind behind the always unique and never boring NON World Wines. Aaron Trotman is equal parts funny and sincere, and this interview was a pure joy.

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WE CHAT ABOUT

Aaron's story

Amazing flavour combinations

A late-found love of food

International seasonality

Stewed cherry & coffee

Replicating red wine

Made for food?

Aaron, ADHD & alcohol

Hospitality (it's in the name)

Australia, the UK & the US

The NON stopper!

Online and on-trade

What's next for NON?

Parenting while building a brand

The BBQ-Q (& AF draught in Aus)

 

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TRY NON -  uk.non.world  //  @non.world

 

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WE ALSO TALK ABOUT:

Botivo*

Heaps Normal

Muri

Sylva

Guinness 0.0*

 

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BEST EPISODES TO CHECK OUT NEXT

#39 Bolle: The only double-fermented alcohol-free sparkling wine

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