Coaching Culture

430: Coaching the Coaches: Raising the Standard of Leadership


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This episode, featuring hosts J.P. Nerbun, Nate Sanderson, and Betsy Buttrick, tackles the significant challenge of leading other adults in a coaching context, whether as a head coach, athletic director, or club administrator.

The conversation begins with an anecdote about Washington Commanders' Head Coach Dan Quinn, who started his tenure by having every staff member, including himself, deliver a personal PowerPoint presentation about their life to build a strong "coach culture". The hosts discuss the common barriers that prevent leaders from effectively leading their adult staff, such as fear of conflict, the limited pool of willing coaches (volunteers), and the assumption that adults "should know better".

A central theme is the difficulty of holding coaches accountable to a set standard, an issue that often stems from the leader's own discomfort with confrontation (conflict aversion) and a lack of established processes for staff development and accountability. The discussion shifts from the mindset of being a "manager" with power over others to being a "leader" who works with their staff to co-create and uphold a shared culture. The episode concludes with practical advice and tools for leaders to intentionally lead their staff, emphasizing that coaches, like athletes, want to be led and supported.

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Betsy Buttrick: https://betsybutterick.com/

Previous Relevant Episodes (Links): Links to episodes which also discuss leading coaches and building culture.

370: Onboarding Coaches https://open.spotify.com/episode/2ARjMZN3Ru88rCjmmhVZwm?si=ccc5riIlSUyliKoYZtG3qQ 

185: Creating Staff Alignment https://open.spotify.com/episode/48zsWR7DD5L1kbd6SPy3ph?si=0bWQoOH0Q5agKGZwEROz1A

84: Getting the Most out of your Coaches https://open.spotify.com/episode/7JVZN3005xmE6KE2QQvh5M?si=mUhi25rTSj2UM1GXFVw56g 


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Coaching CultureBy Coaching Culture Podcast

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