What happens when a former social worker, a military veteran and their soul sister decide to go all-in on balloons? You get one of the most creative business models I've seen in a while.

In this episode I'm sitting down with Heather and Brian from Soul Sisters Creations in Marysville, Ohio; just outside of Columbus. These two (plus their third partner Megan) went from doing nine events a week out of their house, to Balloonathon, to opening a storefront just two months after competing on a TV show called The Blox.

We get into how they divide roles in a three-person partnership, why they hired Brian before Heather even paid herself, how their DIY balloon kits work and a Community Creations Corner concept that honestly blew my mind. If you've ever wondered whether a partnership could actually work in this industry… this one's for you.

In the UGlu Hotline, hear what one listener does when a marquee bulb breaks.

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