Renegade Marketers Unite

431: Don't Risk Playing It Safe: B2B Lessons from Leaders Leap


Listen Later

Playing it safe might feel smart, but it’s the riskiest move of all. In this episode, Drew Neisser sits down with Steve Dennis, author of Leaders Leap, to explore the critical moments when leaders must embrace risk, drive innovation, and challenge the status quo.

In this episode:

  • What Got You Here Won’t Get You There: Why past successes might not guarantee future results, and how to adapt to a rapidly changing environment. 

  • A Slightly Better Version of Mediocre Won’t Cut It: Why incremental improvements are no longer enough and how to aim for true remarkability. 

  • Customer-Centric or Just Lip Service? The gap between saying that you’re customer-focused and actually delivering on it.

You’ll also learn:

  • How CMOs can position themselves as strategic leaders within their organizations. 

  • Why being “special, not big” can be a winning strategy in a competitive market. 

  • Practical steps for balancing long-term transformation with short-term results.

Whether you’re navigating strategic pivots, championing customer-centric initiatives, or striving to build a remarkable brand, this conversation is packed with insights to help you leap with confidence into 2025 and beyond. 

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

...more
View all episodesView all episodes
Download on the App Store

Renegade Marketers UniteBy Drew Neisser

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

51 ratings


More shows like Renegade Marketers Unite

View all
WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,324 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,868 Listeners

Acquired by Ben Gilbert and David Rosenthal

Acquired

4,200 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,484 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,182 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

26,878 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

346 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

33 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,409 Listeners

Grit by Kleiner Perkins

Grit

187 Listeners

Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

Coaching Real Leaders

644 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,551 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

170 Listeners

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) by Dave Gerhardt

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

41 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners