What makes a personal website? Dive deep with Mikaela Vargas, Founder of Pet Marketing Unleashed, as she unravels today's web dynamics on this podcast episode. Discover how AI is reshaping content creation, why SEO is becoming more human-centric, and the art of efficient website tinkering. Ever wondered how to keep your site fresh without a complete overhaul? Mikaela's got you covered. She shares everything from optimizing client onboarding to evading common web pitfalls.

Main topics:

• Current website trends
• Incorporating AI and SEO
• User Behavior
• Maintaining and Updating Websites

Main takeaway: By understanding and prioritizing our potential client's experience, we can ensure our website remains engaging, functional, and relevant in today's digital landscape.

About our guest:

Mikaela is a marketing and systems nerd, animal lover, and the founder of Pet Marketing Unleashed – a small business committed to helping petpreneurs save major time while they build stress-free, sustainable, and successful pet businesses. She equips pet business owners with the branding, websites, marketing templates, and education they need to attract and onboard their dreamiest clients while away from their desks or out with their dogs! Her Facebook group, Unleashed Petpreneurs, is the go-to community for pet industry entrepreneurs looking to upscale their marketing, processes, and websites with ease. When she's not working with clients or students, you'll find Mikaela at the beach with her toes in the sand, hanging with her son, taking photos of her pup for his famous #wherewils IG Stories, and reading books with her husband in their TV-less SoCal home.

Links:

Previously on: **Episode** 143: Website Design with Mikaela Vargas

1. Mobile-friendly test - https://search.google.com/test/mobile-friendly

2. Broken link check - https://www.brokenlinkcheck.com/

3. Google Analytics - https://marketingplatform.google.com/about/analytics/

4. HotJar - https://www.hotjar.com/ (watching people use your site!)

5. Blog post on site speed - https://www.petmarketingunleashed.com/post/site-speed-time

6. Blog post on website headlines - https://www.petmarketingunleashed.com/post/website-headlines

https://clarity.microsoft.com/#:~:text=Clarity is a free%2C easy,people actually use your site.

Website: www.petmarketingunleashed.com

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Shop: shop.petmarketingunleashed.com

Facebook Group: www.facebook.com/groups/unleashedpetpreneurs

Instagram: @petmarketingunleashed

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Email us at: [email protected]

Full show notes and transcript

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