What should you do with your marketing during a busy period? While it may be tempting to take your foot off the gas, we think it's the perfect time to keep going! Running your messaging year round will help develop brand awareness and even out the ups and downs that come with running a dog walking and pet sitting business. We break down the reason stopping marketing during busy periods can hurt your business, and the kinds of messaging to focus on to get the right clients once the slowdown comes. As always though, find a balance in your own life and business that works best for you.

Main topics:

• Busy seasons
• Why not stop
• Relevant messaging
• Keep your momentum
• Find balance

Main takeaway: Instead of stopping your messaging, change what you're saying to still stay top of mind.

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