By now, Europe was on a knife edge.

In Berlin, more and more rumours were pouring in that Russian general mobilisation was underway. In Vienna, no statesman was willing to make any concessions. Paris and London were both running shockingly blind. In St Petersburg, the morning of 31 July meant the official beginning of general mobilisation - with official red notices plastered across the city to drive it home.

When Ambassador Pourtales came upon these, he went immediately to Sazonov, and in their sharp conversation one thing became immediately clear to him - Russia was mobilising after all. The frightful rumours were true, and the only question now was how far along in these preparations she truly was. Pourtales fired a telegram to Berlin, informing the government that the Rubicon had been crossed.

Many miles away, the German government was biting its final fingernail when the telegram arrived. They were twenty minutes away from implementing their own measures - the Immediate Danger of War. With this confirmation, there was no denying it anymore - war was inevitable. The rolling snowball which the German Chancellor had so feared had now become unstoppable. Berlin would have no choice but to mobilise in turn, but while they did so, a critical PR campaign began, to make it clear to all of Europe and the world, where the blame truly lay. 

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