In this episode, the hosts Brandon and Martin welcome Ezra McCarthy to discuss his journey in the green industry, the importance of networking, and the impact of online marketing on business growth. They explore cultural differences in business practices, the necessity of a strong online presence, and how to navigate customer relationships effectively. Ezra shares his experiences and insights on how to leverage online tools to enhance business success. In this conversation, the speakers discuss the importance of online presence for landscaping businesses, focusing on the effectiveness of Google versus social media platforms like Instagram. They emphasize the need for tracking leads, the significance of having a Google Business Profile, and the impact of customer reviews on local SEO. The discussion also covers the nuances of Google Ads, the importance of optimizing contact forms for lead generation, and how proximity affects search rankings. In this conversation, the speakers discuss the importance of utilizing Google Maps and Google Business Profile to enhance customer engagement and gather reviews. They explore strategies for maximizing customer reviews, understanding insights from the Google Business Profile, and the significance of a strong online presence for new businesses. The discussion also touches on the dynamics of client relationships, the pitfalls of costly lead services, and the value of reviews in driving business growth. Finally, they address the risks associated with incentivizing reviews and emphasize the importance of organic customer engagement. In this conversation, the speakers discuss the challenges of managing customer reviews, the importance of web design and SEO for businesses, and provide a live critique of a landscaping website. They emphasize the need for clear communication of services and the significance of ongoing effort in achieving SEO success. The discussion highlights practical strategies for improving online presence and customer engagement.

Takeaways

Personal Pages:

https://www.instagram.com/stripelifecanada/⁠

https://www.instagram.com/hodderlandscaping/⁠

Green Frog Website Design

https://greenfrogwebdesign.com/

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