In episode 440, Jon Vaughan wrests control of the host role and turns the table on Bradley Hartmann as they discuss Hartmann's new book The Air Raid Sales Offense. They discuss how the principles of the air raid offense in football can be applied to sales strategies in the LBM industry. The conversation covers topics like simplifying sales processes, building stronger customer relationships, and creating a sales culture that is fearless, optimistic, simple, and fun.

Hartmann shares insights from his background in football and sales, and they explore ways for sales teams to implement these concepts to become more effective and adaptable.

Visit www.airraidsalesoffense.com to download an excerpt from the book and to purchase copies for yourself and your team.

This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

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