Exclusive excerpt from Bradley Hartmann's new book, The Air Raid Sales Offense—a sales philosophy based on simplicity, fearlessness, optimism, and fun. It draws parallels between the innovative Air Raid football offense and a new approach to sales that makes it easier for customers to buy.

Hartmann shares his personal story and passion for the topic, introducing a system to help sales teams deliver value first and make the sales process enjoyable for both buyers and sellers. With the focus on value delivery and the story about football, this excerpt is applicable well beyond just sales

This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

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