What is Aggregation Theory and why is it important in pet care? With the recent purchase of Rover by Blackstone, many pet business owners are wondering what it means for them. Today, we break down how Aggregation Theory applies to dog walking and pet sitting, how other industries have navigated dominant players, and what independent businesses can do about it!

Main topics:

• What is aggregation theory?

• How does it apply to Rover?

• What can independents do?

Main takeaway: Remember, the personal touch, community involvement, and specialization in services can be your biggest strengths as an independent business.

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