Achieve sweet success in small business with entrepreneur Candace Nelson, founder of Sprinkles cupcakes. Candace shares highlights of her exciting entrepreneurial journey, including founding Sprinkles cupcakes, and valuable insight into what it takes to achieve sweet success as a small business owner. Candace is a Serial Entrepreneur, New York Times Bestselling Author, Wall Street Journal Contributor, Angel Investor, TV Personality, Executive Producer and Mom. Candace worked in investment banking and then at an internet startup before shifting gears to follow her passion and attend pastry school. In 2005, she opened the doors to Sprinkles, the world's first cupcake bakery. Despite the early naysayers, her tiny bakery in Beverly Hills disrupted the legacy bakery industry and ignited a worldwide cupcake phenomenon. In 2012 Sprinkles introduced its Cupcake ATM, a cutting-edge contactless cupcake delivery system. Today, Sprinkles has sold over 200 million cupcakes and has over 20 stores, 30 Cupcake ATMs and 1000 employees. In 2017 Candace co-founded Pizzana, a fast-growing chain of award-winning Neo-Neapolitan pizzerias, leading the third wave of pizza in the US. Pizzana cemented Los Angeles as a pizza destination and revolutionized pizza takeout with its innovative heat and slice at home method. Pizzana also ships its frozen pizza nationwide.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.