Cole and Cody Hock are Forbes 30 under 30 co-founders with a background in the music and law industries which fueled their journey to creating Up North Management.
Up North is a diversified entertainment & media company specializing in talent management, brand building, creative content, and original business ventures.
They represent top content creators in the digital space division and incubate and launch creator-led brands in partnership with creators, such as Enjoy Basketball with Kenny Beecham.
Chapters:
(04:10) How they signed their first clients
(06:20) Different social media platforms + daily life of creators
(09:20) Operations of a talent agency
(11:00) Building a creator-led business
(16:30) Business model + where agency space is headed
(20:10) What are brands looking for?
(23:15) Advice for startups/brands looking to use creators
(25:00) Trends to watch in sports media
.
Cole Hock & Cody Hock:
Website: https://www.upnorthmgmt.co/
LinkedIn: https://www.linkedin.com/in/cody-hock-33961479/
LinkedIn: https://www.linkedin.com/in/cole-hock-2b80a696/
.
Andrew Petcash:
🏠 Website: https://profluence.com
✉️ Newsletter: https://www.petcashpost.com
🎙 Podcast: https://profluence.com/podcasts/
🐣 Twitter: https://twitter.com/andrewpetcash
🕺 TikTok: https://www.tiktok.com/@andrewpetcash
📸 Instagram: https://instagram.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
.
Thanks for listening!
View all episodes
By Andrew Petcash
4.6
1919 ratings
Cole and Cody Hock are Forbes 30 under 30 co-founders with a background in the music and law industries which fueled their journey to creating Up North Management.
Up North is a diversified entertainment & media company specializing in talent management, brand building, creative content, and original business ventures.
They represent top content creators in the digital space division and incubate and launch creator-led brands in partnership with creators, such as Enjoy Basketball with Kenny Beecham.
Chapters:
(04:10) How they signed their first clients
(06:20) Different social media platforms + daily life of creators
(09:20) Operations of a talent agency
(11:00) Building a creator-led business
(16:30) Business model + where agency space is headed
(20:10) What are brands looking for?
(23:15) Advice for startups/brands looking to use creators
(25:00) Trends to watch in sports media
.
Cole Hock & Cody Hock:
Website: https://www.upnorthmgmt.co/
LinkedIn: https://www.linkedin.com/in/cody-hock-33961479/
LinkedIn: https://www.linkedin.com/in/cole-hock-2b80a696/
.
Andrew Petcash:
🏠 Website: https://profluence.com
✉️ Newsletter: https://www.petcashpost.com
🎙 Podcast: https://profluence.com/podcasts/
🐣 Twitter: https://twitter.com/andrewpetcash
🕺 TikTok: https://www.tiktok.com/@andrewpetcash
📸 Instagram: https://instagram.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
.
Thanks for listening!
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