Marylou Tyler is the CEO of Strategic Pipeline, which helps businesses to grow their revenue by increasing their sales pipelines. Marylou's passion is helping B2B sales professionals go from cold conversations to qualified opportunities. She is the author of Predictable Prospecting, and Predictable Revenue.

EPISODE

Without an efficient sales funnel, your marketing efforts may not create the revenue that you desire. Marylou Tyler has created a formula that takes your leads through a pipeline that is both compelling to potential clients, and scaleable for business owners. Start implementing Marylou's system to create value, pull your leads in, and close the sale.

We Discuss:

• How using Predictable Prospecting can boost your sales.
• Finding the best "customer persona" for high-value sales potential.
• The CRM's that can help you to automate your business.
• The metrics that you should be paying attention to.

For complete shownotes and more, please head over to www.marketingspeak.com/marylou

LINKS & RESOURCES MENTIONED

Strategic Pipeline

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

Aaron Ross on Marketing Speak

Breakthrough Advertising: Eugene Schwartz

Capsule CRM

Infusionsoft

Salesforce

Microsoft Dynamics CRM

NetSuite

Microsoft Excel

Tested Advertising Methods: John Caples

Influence: Robert Cialdini

Predictable Prospecting Website

Predictable Prospecting Podcast

Marylou Tyler

STEP UP YOUR MARKETING GAME!

1. A simple sales system may not fit your business needs. Be sure to look at blending other modalities, like phone or email, and utilize the systems that work best for you.
2. Think about a billboard-it catches your attention. Your correspondence with leads has to feel that big, and it has to pull that same type of emotion.
3. Check out Marylou's new book, Predictable Prospecting, for more information on how to create killer sales funnels.

THANK YOU FOR LISTENING!

As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!

-Stephan

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