Paid social campaigns is what our today’s guest app marketer Hannah Parvaz is well known and praised for. Over the years, she was multiple time in charge of an app growth from a pre-launch to millions of users. App marketers need to connect app with users to grow and sustain a successful app business. First comes search, followed by paid acquisition and social campaigns to drive installs for apps. Today Hannah Parvaz is Head of Growth at Curio, an audio platform featuring a curated library of expertly narrated journalism.  Today’s Topics Include:  ✔️  Audio vs. Text: Audio is better medium for learning, understanding, and connecting ✔️  Authentic Speech Narration: Stories are narrated by people, rather than robots ✔️  Curio’s Competition? Apple News+ is simply another