GTM Live

45 - Slow and Steady Wins the Race | Surf & Sales Podcast

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Chris joined the Surf & Sales podcast last week to go into depth on how his background and experiences at former companies shaped the work he does at Refine Labs. They went into depth about:

  • Whether marketing is getting better at selling or sales is getting better at marketing;
  • Why you can't have a short-term mindset with content marketing and thought leadership; and
  • How attribution causes marketers to forget common sense.


    • For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

    Tired of just listening?

    Check out Refine Labs on LinkedIn and YouTube.

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