On a beautiful, sunny, late July day, Vincenzo Landino (http://vincenzolandino.com) and I sat down for a one-on-one chat in Balboa Park, San Diego.  We chatted about his journey to “influencer”, how much impact *he* had over his career (vs. timing/luck) and he gives us some great livestreaming tips to instantly apply to our business.

 

Mike and Vincenzo Discuss:

 

6:23  Connecting with brands

11:13 Reacting and Interacting with others

15:30 Influencer and Meerkat karaoke star

24:01 Separating the wheat from the chaff

29:30 The cream rises to the top

33:23 Participatory video

36:54 Leveraging PR for Solopreneurs

46:58 Going Live on Facebook

48:57 Live Streaming tips

58:46 Next steps for Live – VR/AR

62:13 Live Streams for the brick and mortar

64:25 Twitter Advanced Search

 

Vincenzo Landino is an entrepreneur, marketing strategist, public speaker, and brand correspondent. He is the co-founder and creative director of Aftermarq, a video marketing firm that that focuses on brand amplification and digital storytelling. He is also the founder and creative director of Fifty 2 Creative, a Connecticut-based digital media agency that specializes in brand amplification, storytelling and customer experience through various social platforms.

Hailing from a humble family of Italian descent, Vincenzo attended North Branford High School between 1999 and 2003 and studied business administration and management at the Southern Connecticut State University. His resume also includes independent coursework from some recognized universities such as the University of Virginia, Universite de Geneve, Northwestern University, University of Maryland, IT University and Stanford University.

Life has led him down a career path that he is passionate about. Immediately after graduation, he got an entry level job with Brook and Whittle Ltd working as an Account Manager and later as an Inventory Control Manager. Vincenzo wanted to do something that was in-line with his career ambitions. He resigned after working with the company for nine months and joined Cella Corp/ Paul Mitchell Schools and Salons. Here, he worked as a Brand & Social Media Manager, tasked with planning, goal setting and communicating the company’s brand in a positive way. Other positions that he has held include the Development Manager at Cystic Fibrosis Foundation, the Chief Operating Officer of Plucked and the Marketing Strategist at Market Edge.

By the start of 2015, Vincenzo had gathered enough experience about video marketing and branding. His passion for creative marketing solutions, motivation to be his boss and sole desire to stand out from the crowd drove him to open his two companies. His first company, Fifty 2 Creative, was launched in January 2015. Having the desire to reach more businesses, he started Aftermarq in June 2016 in Wallingford, Connecticut. Vincenzo does not work alone. He started with a few full-time employees but currently he has more than ten working under him.

Vincenzo hosts the Brand Boost Podcast, a podcast that helps progressive organizations manifest marketing ideology that commands total brand appeal. The podcast was created out of a passion for creative marketing solutions. Vincenzo and his team strive to find the organizations pushing the envelope in the online and offline marketing space and bring them on the podcast to share their innovative solutions with their audience.

His speaking engagements have educated and inspired thousands of business enthusiasts across the world on the power of digital marketing. He covers a broad range of topics including technology, social media marketing, online reputation management and much more.