The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

458. Harnessing the Power of Regret with Dan Pink


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In this episode of The Brainy Business podcast, Melina Palmer is joined by the renowned author Dan Pink to explore the intriguing concept of regret. Dan, known for his bestselling books including Drive, delves into his latest work, The Power of Regret, to discuss why this often-dreaded emotion can actually be a force for good. As the episode airs on New Year's Eve, it encourages listeners to reflect on their past year, consider their regrets, and use them as a tool for growth and improvement in the coming year.

Dan shares insights from his comprehensive research, including the American Regret Project and the World Regret Survey, which uncovered common themes in the regrets people experience worldwide. He categorizes these into four core areas: foundational, boldness, moral, and connection regrets. Throughout the conversation, Melina and Dan discuss how understanding and embracing regret can lead to better decision-making, problem-solving, and ultimately, a more fulfilling life.

In this episode:

  • Discover why regret is a common and natural emotion that can be beneficial if harnessed correctly.
  • Learn about the four core categories of regret and how they manifest in people's lives.
  • Understand how reflecting on your regrets can help clarify your values and guide future actions.
  • Hear about Dan Pink's research methods and the fascinating insights gained from the World Regret Survey.
  • Gain practical advice on how to confront regret and use it as a tool for personal and professional growth.
Show Notes:

00:00:00 - Introduction Melina Palmer introduces the episode's theme of regret and its potential power.

00:02:30 - Dan Pink's Background Dan shares his journey as a writer and how he came to explore the topic of regret.

00:10:00 - The No Regrets Myth Discussion on the cultural perception of regret and why it is misunderstood.

00:20:00 - Research Insights Dan talks about the American Regret Project and the World Regret Survey findings.

00:35:00 - Four Core Regrets Explanation of the foundational, boldness, moral, and connection regrets.

00:45:00 - Processing Regret Tips on how to reflect on and learn from regrets to improve future outcomes.

00:48:17 - Conclusion What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn.

Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. 

I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.

Let’s connect:

  • [email protected]
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Connect with Dan:

  • LinkedIn

Learn and Support The Brainy Business:

Check out and get your copies of Melina’s Books

Get the Books Mentioned on (or related to) this Episode:

  • The Power of Regret, by Daniel Pink
  • Indistractable, by Nir Eyal
  • Your Future Self, by Hal Hershfield
  • Work Well, Play More, by Marcey Rader
  • Good Habits, Bad Habits, by Wendy Wood

Top Recommended Next Episode: Time Discounting (ep 328)

Already Heard That One? Try These: 

  • Bikeshedding (ep 99)
  • Planning Fallacy (ep 346)
  • Optimism Bias (ep 34)
  • How to Set, Achieve and Exceed Brainy Goals (ep 70)
  • Dominic Packer Interview (ep 178)

Other Important Links: 

  • Brainy Bites - Melina’s LinkedIn Newsletter
  • The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need
  • Free Agent Nation: The Future of Working for Yourself
  • Exploit & Explore: Two Ways of Categorizing Innovation Research
...more
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsBy Melina Palmer

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