Today, Dave Sullivan chats with Matt Tyner, who’s the VP of Marketing at Bone Dry Roofing. They dive into what really works when it comes to marketing for roofing contractors. Matt talks about how to find the right balance between digital and traditional advertising, why building a trustworthy brand matters, and which metrics are actually worth tracking. He also explains how marketing and operations can work hand-in-hand. Plus, Matt shares why getting involved in your community and focusing on real human connections, rather than just relying on AI, can make a big difference in customer service. You’ll hear plenty of practical tips for growing your business in a sustainable way. If you’re a contractor looking to boost profits, run things more smoothly, and build strong relationships with your customers, this episode is packed with useful advice.

What you’ll hear in this episode:

• Importance of effective lead capture and management for roofing contractors
• Differences in marketing strategies between HVAC and roofing industries
• Significance of brand building and community involvement in marketing
• The role of traditional advertising channels (TV, billboards) in enhancing brand awareness
• Necessity of tracking key performance indicators (KPIs) for marketing effectiveness
• Impact of customer experience and trust on lead conversion and retention
• Evolving role of AI in marketing and customer interactions within the roofing industry
• Strategies for nurturing leads and maintaining customer relationships over time
• The challenges of marketing for multi-location roofing companies and the need for localized content
• Consistent processes in soliciting customer reviews and optimizing SEO

Resources:

Connect with Matt!

Bonedry.com

LinkedIn

[email protected]

Connect with Dave!

Text Dave: (510) 612-1450

Free Strategy Call

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