Episode 459 features Jose Berlanga, a serial entrepreneur and co-founder of Tricon Homes in Houston, sharing insights about business, real estate development, and entrepreneurship.

Berlanga discusses his journey from starting in various industries to becoming a successful home builder, emphasizing key lessons like developing contractor loyalty, being patient with business growth, and not falling in love with your product.

Key takeaways for listeners include:

•Financial literacy is learnable, even for those who struggled in school

•The importance of vision and risk-taking in real estate development

•Strategies for building strong relationships with suppliers and contractors

•Navigating economic cycles in the construction industry•

The value of treating business like a chess game, where sometimes you must sacrifice short-term gains for long-term sustainability

Listeners will gain practical advice on entrepreneurship, real estate investment, and business management, particularly in the construction sector. Berlanga's book "The Business of Home Building" is recommended as a comprehensive guide for builders and the companies that support them.

This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

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