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As the year draws to a close, we take a moment to reflect on the current state of the estate agency market and share some personal insights into what’s been working well. In this episode, we celebrate our successes, including consistent high-value sales, and discuss strategies to improve conversion rates in the year ahead. We dive into creative marketing ideas, from transforming window displays to fostering stronger community engagement, all while recognising the seasonal ebbs and flows in the property market.

We also explore the complexities of conversion rates, how fees influence client decisions, and the critical role that team structure plays in achieving success. With the festive season upon us, we share innovative marketing tips to make the most of this unique time, stressing the importance of clear communication and client engagement. Finally, we discuss how to plan for future growth while maintaining a balance between work and family life, highlighting the power of personal connections in building a thriving business.