What does it mean to do market research? As a pet business owner, it's imperative that you have an understanding of what is driving your local economy and purchasing decisions of your ideal clients. Once we understand the ecosystem that our business exists in, we can make well informed and powerful decisions. We break down a simple (and free) process you can use to gain insights into your local community and better understand how to serve your clients.

Main topics:

• Defining market research
• Putting a plan together
• Continual research
• What to do with the results

Main takeaway: Regularly revisit and update your research to stay current with market trends and customer needs.

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