FREE COURSE: OVERCOMING THE HURDLES

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SHOW QUOTES 

“I think we're in a second phase of moderation. The first phase was all about mimicking the taste of alcohol. Now it's about mimicking the whole experience of alcohol: depth of flavour, complexity, mouthfeel and, of course, mood.”

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 SHOW NOTES 

CBD, THC, micro-dosing, nootropics, adaptogens… there is a whole sub-category of ingredients making their way into the non-alc space, and in this episode, I speak to the founder of the High & Dry agency and co-author of a new report on the subject (The Future of Socialising: What’s next for the dry economy?) Daniel Rowntree, to spread some much-needed light on the subject both at home and abroad.

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 WE CHAT ABOUT

0:00 Coming up

2:09 Meeting Daniel

3:26 UK / US - living Cali Sober

7:13 The law & the research

14:11 Adaptogens, nootropics & psychedelic derivatives

16:46 The impact on low/no drinks & drinkers

28:43 Daniel's story

33:47 Creating High & Dry

35:53 "Big alcohol"

39:22 The High & Dry report

43:18 Working with Daniel

44:22 On safari

46:06 The BBQ-Q

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GET THE FREE HIGH & DRY REPORT // CONNECT WITH DANIEL ON LINKEDIN

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WE ALSO TALK ABOUT:
Impossibrew*
Three Spirit*
Sentia*
Sparkling Dope Soda 

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