The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

474. The Art of Brainy Goals


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In this episode of The Brainy Business podcast, Melina Palmer dives into the psychology of setting and achieving goals. As the new year resolutions may start to fade, this episode offers a timely reminder and practical guidance to re-energize your goal-setting process. Originally aired in October 2019, the episode provides insights into setting "brainy goals" and the steps necessary to not only achieve but exceed them.

Melina outlines three essential tips for setting and achieving brainy goals: defining and limiting your goals to three, breaking them down into small steps, and saying no to distractions. She emphasizes the importance of focus and prioritization, drawing on insights from Nir Eyal’s book, Indistractable, and Warren Buffett's goal-setting advice. Melina also shares personal anecdotes and strategies, including how she balances her professional ambitions with family time, to illustrate the application of these principles in real life.

In this episode:

  • Understand why limiting goals to three is crucial for success.
  • Learn how to break down goals into actionable and tiny steps.
  • Discover the importance of avoiding distractions and maintaining focus.
  • Gain insights into using visualization and reminders to keep your goals top of mind.
  • Explore the concept of traction versus distraction in achieving your objectives.

Visit this episode’s page for important links, top recommended books and episodes, and a full transcript.

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsBy Melina Palmer

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