In this episode of The Brainy Business podcast, Melina Palmer dives into the essential topic of setting up experiments in your business. While many organizations may shy away from testing due to intimidation or lack of experience, Melina shares her top tips to make experimentation accessible and effective. Drawing from her own academic and professional journey, she emphasizes the importance of small, focused tests that can yield significant insights without overwhelming your resources.

Listeners will learn how to design experiments that provide clear evidence of what works and what doesn't, moving beyond gut feelings to data-driven decisions. Melina discusses the value of keeping experiments narrow in scope, being thoughtful in your approach, and testing frequently to foster a culture of continuous improvement.

In this episode:

• Understand the importance of experimentation in making informed business decisions.
• Learn how to keep your experiments small and focused for better results.
• Discover the significance of being thoughtful in your testing approach and planning.
• Explore various testing methods, including A/B testing, to optimize your marketing efforts.
• Gain insights into analyzing both qualitative and quantitative data from your experiments.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/476.

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