Imagine you see a homeless couple on the side of the road holding a sign that says “Ugly, Broke, and Hungry.”

You stop to hear their story and take them out to dinner.

And before the last course is served, you’ve invited them to be your business partners.

That’s the story of Caitlin Crosby, the founder and creative visionary behind the company The Giving Keys and this week’s guest on the Building a StoryBrand podcast.

The Giving Keys employs people who are trying to transition out of homelessness to engrave keys with different inspiring words. You buy a key and wear it for awhile, and then you look for a chance to pass it on and pay it forward to somebody you feel needs the message on that key more than you do.

Caitlin’s story is remarkable for so many reasons, not the least of which is that she never set out to be a social entrepreneur. If you’re a creative person running a business or believe in the power of entrepreneurship to make a difference in the causes we care about, don’t miss this inspiring interview.