FREE COURSE: OVERCOMING THE HURDLES

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SHOW QUOTES 

“You cannot buy premiumisation, in my view.”

“Out of the 95 sommeliers I think we tasted in the first six months, 85/86 are still working with us today.”

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SHOW SUMMARY 

Wild Idol is a premium alcohol-free sparkling wine found in prestigious locations such as Selfridges, Harrods, and numerous fine-dining restaurants. 

In this episode, CEO Paul Beavis discusses in detail the process of producing a drink intended to be the best in the world, how premiumisation has and will continue to impact the category, and why Wild Idol has opted to be naturally alcohol-free at every step.

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WE CHAT ABOUT

0:00 Coming up...

3:01 Paul's story

8:12 Being the best in the world

16:40 Naturally alcohol-free

23:11 Production volatility

25:39 Changing behaviours

29:39 Demanding quality

35:06 Premiumisation in low & no

43:22 Moving forward with caution

46:37 Wild Idol flavour profile

54:33 The BBQ-Q

 

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TRY WILD IDOL  //  @WILDIDOL.OFFICIAL

 

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WE ALSO TALK ABOUT:
Guinness 0.0*

£109 sparkling wine (French Bloom)

Big Drop*

 

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