Ben Crowley isn’t your typical health entrepreneur. He started out teaching English in Japan, got hooked on boxing, and ended up building one of Australia’s leading supplement businesses. Today, he runs Bulk Nutrients, the flagship sponsor of our Project 100 series.

In this episode, I sit down with Ben to unpack how he built a high-growth, direct-to-consumer business that cuts out the middlemen and delivers premium products at unbeatable value. We talk the importance of work culture manufacturing, logistics, product testing, and what it really takes to scale a business without losing control of quality or customer trust. 

This one’s for the underdogs, the builders, or the health-conscious who want to know exactly what they’re putting in their bodies.

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