First-time guest and award-winning Salon Owner, Nick DiGenova, is here to share how he increased his revenue by over 50% by removing double-booking, eliminating the five-day workweek, offering a full hour lunch break, and only open two Saturdays per month. His approach to service pricing and color projects are both inspiring and scary for those of us who feel nervous to pivot so drastically. He’s here to share this his radical moves have paid off and provided an incredible lifestyle for his family and his team.

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