Are your jobsite changes constantly resisted—even when they clearly make things better?

If you're leading construction teams and struggle to get people to embrace new processes, it's not about laziness—it's about how humans are wired. This episode breaks down why convenience, status, and belonging drive every decision your team makes—and how to use that insight to lead better.

 

In this episode, you will:

• Learn how to make the new way easier and the old way harder so your team actually adopts change.
• Discover leadership tactics that protect your crew’s status while still evolving how they work.
• Use cultural belonging and group identity to create lasting behavior shifts—without micromanaging or fighting resistance.

 

Tap play now to learn the psychology behind team behavior and unlock a smarter way to lead change on your jobsite.

 

 This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

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If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at [email protected].