Can you meet the promises you make to your clients? Our goal should be to truly embody values like professionalism, dependability, and transparency. Whatever you promise your clients, these should not merely be marketing terms but actual practices, supported by robust systems. There can be significant repercussions if we fail to meet the standards we set for ourselves, and we should be prepared to defend our practices when clients hold us accountable. Ultimately, we should strive to align our practices with our core values and maintain consistency in all interactions to build and sustain trust with clients.

Main topics:

• Professionalism

• Dependability

• Integrity

• Setting Standards

Main takeaway: The words that we say matter; what we portray to clients on social media, on Google, they matter because maybe one day, they're gonna hold us to it.

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