The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

489. Beyond Mentorship - How to Sponsor Success


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In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Rosalind Chow, an associate professor of organizational behavior and theory at Carnegie Mellon University. Rosalind shares insights from her new book, The Doors You Can Open, where she distinguishes between mentorship and sponsorship, emphasizing the importance of actively creating opportunities for others.

Melina and Rosalind dive into the dynamics of power and status within organizations, discussing how social hierarchies can impact diversity and inclusion efforts. They explore practical strategies for individuals at any level to become effective sponsors, highlighting the significance of good listening and the power of positive connections. The conversation also touches on real-world examples, such as the story of Kim Ng and Derek Jeter, illustrating how sponsorship can lead to transformative career opportunities.

In this episode:

  • Discover the key differences between mentorship and sponsorship, and why both are essential for career development.
  • Learn how social hierarchies influence decision-making and the importance of understanding power dynamics.
  • Explore the concept of "good gossip" and how it can be used to foster connections and support others.
  • Understand the role of listening in effective sponsorship and how it can deepen relationships.
  • Gain insights into actionable steps you can take today to become a sponsor for someone else.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/489.

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsBy Melina Palmer

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