This episode is sponsored by the Better Future Awards. To find out more, head to https://betterfutureawards.com/together/page.asp?assetid=162568
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Today, we are joined by the New York-based powerhouse in industrial design, Inna Lobel, with a career spanning Apple, MIIT Media Lab, and most notably as Head of Industrial Design at Frog (part of Cape Gemini). In this episode of REDACTED, Inna shares lessons from working in research to what it takes to lead with both precision and empathy as a creative director. We unpack the creative tensions between innovation and execution, and why design leadership is ultimately about culture, not control.

Hosted by Lucy Bishop and Fraser Greenfield with guest Inna Lobel.

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Inna Lobel

Frog, part of Cape Gemini

Inna's Linkedin

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