The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

493. Disrupting Implicit Bias


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In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Nilanjana (Buju) Dasgupta, author of the thought-provoking book, Change the Wallpaper. Buju, a prominent social psychologist and founding director of the Institute of Diversity Sciences at the University of Massachusetts Amherst, shares her insights on implicit bias and the cultural patterns that influence our behaviors and decisions.

Together, Melina and Buju explore the metaphor of "wallpaper" in our lives—the subtle, often unnoticed influences that shape our attitudes and beliefs. They discuss how these cultural patterns can create barriers for individuals, particularly those from marginalized backgrounds, and the importance of creating interventions that foster inclusivity and positive change. Buju emphasizes the need to recognize and disrupt these patterns to build more just communities.

In this episode:

  • Discover the concept of "wallpaper" and how it influences our perceptions and actions.
  • Learn about implicit bias and its impact on personal and professional environments.
  • Explore the four types of cultural wallpaper that affect our behaviors and opportunities.
  • Gain insights into practical strategies for changing the wallpaper in your workplace and community.
  • Understand the importance of storytelling in shaping perceptions and inspiring change.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/493.

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsBy Melina Palmer

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