Charles Hinckfuss, founder and creative director of MCM House, joins us to share the story of building one of Australia’s most distinctive furniture brands. In this chat, we get into the hustle behind MCM House — where the ideas come from, how you stay ahead of trends, the grind of running logistics and retail, and what it takes to keep a brand “cool” in a tough market. Charles talks about balancing creativity with business, the influence of global design and boutique hotels, and the lessons he’s picked up building a business that resonates with people. Enjoy!

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