🔍 Google has shifted from link-based metrics to complex brand signals and user intent. In Marketing Speak, Dr. Pete Meyers, Principal Innovation Architect at Moz, reveals why some sites seem immune to algorithm updates while others struggle. With his decade-long MozCast data, he explains how brand authority has become increasingly critical in 2025's SEO landscape.

His research shows that sites with aligned brand signals are cushioned from updates like helpful content, while those with mismatched metrics face penalties. Listen now to understand the deeper patterns shaping search success beyond basic optimization tactics. 🎧

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/496.