March 27, 2025

5 Biggest Marketing Mistakes Beauty & Wellness Brands Make (And How to Fix Them!)

12 minutes

🚀 Want to build a successful beauty or wellness brand? In this episode of The Experts, Dr. Jenelle Kim sits down with Laura Schmoisman, founder of The Darl Agency and a marketing powerhouse in the beauty and wellness space. With years of experience guiding brands to success, Laura reveals the 5 biggest mistakes companies make when trying to scale—and how to avoid them.

If you're an entrepreneur, founder, or marketer looking to stand out in the crowded beauty industry, this episode is packed with insider insights and real-world strategies to help you grow the right way.

🔑 What You’ll Learn:

✅ The 5 biggest marketing mistakes beauty & wellness brands make

✅ Why founders shouldn’t try to do everything themselves

✅ How to create a cohesive marketing strategy that works

✅ The importance of storytelling & brand identity in today’s market

✅ How to avoid wasting money on the wrong marketing tactics

⏰ Timestamps:

00:00 – Introduction: Dr. Jenelle Kim & Laura Schmoisman at BeautyConnect LA

00:30 – Laura’s background: From Argentina to entertainment & digital marketing

01:25 – Why so many small & mid-size brands fail (and how to fix it)

02:15 – Mistake #1: Founders trying to do it all themselves

03:10 – Mistake #2: Hiring a small in-house team without expertise

04:05 – Mistake #3: Choosing agencies that only work with big-budget brands

05:00 – Mistake #4: Working with multiple freelancers without a cohesive strategy

06:00 – Mistake #5: Hiring consultants who promise big ideas but no execution

07:00 – Why marketing should be a priority from day one

08:00 – The role of niche targeting & why it matters more than ever

09:00 – The beauty & wellness industry: How it’s evolving & what’s next

10:00 – Final advice for beauty & wellness founders

🔥 FREE Resources & Links:

📖 Learn more about Laura Schmoisman & The Darl Agency → https://thedarl.com

🌿 Explore JBK Wellness Labs → https://jbkwellnesslabs.com

🎓 Dr. Jenelle Kim’s 8 Keys Course → https://jenellekim.com

📱 Follow Us for More Expert Insights:

🔹 Dr. Jenelle Kim:

📸 Instagram: @drjenellekim

🎥 TikTok: @DrJenelleKim

💼 LinkedIn: Dr. Jenelle Kim

🔹 Laura Schmoisman:

🌐 Website: https://thedarl.com

📸 Instagram: @larachmoisman

💼 LinkedIn: Lara Schmoisman

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By Dr Jenelle Kim

4.7

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